Bellmoore Consulting partners with advisors, consultants, and other professionals who serve founder-led B2B companies. When a client’s revenue has stalled or still depends on the founder, Bellmoore provides fractional CRO leadership to find where revenue is leaking and build a sales system the team can run.

Who makes a great referral

• 10 to 50 employees and $2M to $20M in annual revenue
• A founder, owner, or CEO who is either the only salesperson or manages a small, early-stage sales team
• A business struggling to scale, differentiate, or build a consistent, predictable sales engine
• B2B, with a focus on technology and tech-enabled services

Things to listen for

Your clients will rarely say they need a fractional CRO. They say things like this:

Visibility and process

• “Forecasting is basically guesswork.”
• “I need to know where deals are stalling.”
• “We lose deals because we don’t respond fast enough.”
• “Everyone runs sales their own way.”
• “Every deal is different.”

People and execution

• “I’m involved in every deal.”
• “We’re hiring salespeople, but they don’t last long.”
• “We don’t know the right questions to ask on discovery.”

Pitch and decisions

• “Our pitch feels all over the place.”
• “I want decisions based on data, not intuition.”

How Bellmoore helps your client

Every engagement is built on the Three-Legged Growth Framework: Sales Strategy (who to sell to and why they buy), Sales Leadership (consistent coaching and a healthy pipeline rhythm), and Sales Skills (how the team finds, qualifies, and closes).

• Leaky Bucket Diagnostic: finds where revenue is being lost, using the client’s own CRM and sales data.
• Revenue Readiness Audit: shows whether the revenue engine is ready to hire, raise, or hand off selling.
• Commercial Foundation: a 6 to 12 month fractional CRO engagement where Bellmoore builds and runs the revenue operating system alongside the team.

How to make an introduction

• Send a short email introducing your client to Adam Rojas at adamrojas@bellmooreconsulting.com.
• Or share the booking link below so your client can schedule a Revenue Strategy Call directly.

Frequently asked questions

What kinds of companies are the best fit?

Founder-led B2B companies with 10 to 50 employees and $2M to $20M in annual revenue, especially in technology and tech-enabled services, where the founder is still the main seller or leads a small, early-stage sales team.

What if I am not sure a client is a fit?

Make the introduction anyway. A short conversation usually settles it, and the first step is always a diagnosis, not a sales pitch.

What happens after I make an introduction?

Your client books a Revenue Strategy Call with Adam Rojas to talk through what is happening in their sales. If there is a fit, most engagements start with the Leaky Bucket Diagnostic or the Revenue Readiness Audit.

Introduce a founder to Bellmoore