The Leaky Bucket Revenue Performance Diagnostic is Bellmoore Consulting’s entry engagement for founder-led B2B companies between $2M and $20M, with a focus on technology and tech-enabled services. It uses your own CRM and sales data to show where revenue is leaking and which fixes will recover the most, first.

Signs revenue is leaking

• “Forecasting is basically guesswork.” The pipeline looks full, but the forecast keeps missing.
• “I don’t know where deals are stuck.” Deals stall after the first meeting and nobody can say why.
• “We lose deals because we don’t respond fast enough.” Speed and follow-through vary by person.
• “Every deal is different.” Win rates swing from rep to rep or quarter to quarter.
• Customers churn or never expand, and the pattern is unclear.
• “I’m still involved in every deal.” The founder closes most of them personally.

What we analyze

We work from the data you already have, not opinions about it.

• Pipeline volume and stage-by-stage conversion
• Deal velocity and where deals stall
• Win and loss patterns by segment, source, and rep
• Retention and expansion within your existing customers
• How accurately your CRM reflects what is happening in deals

What you receive

• A written findings report showing where revenue is leaking and why
• A prioritized action plan that ranks each fix by revenue impact

Who it’s for

Founder-led B2B companies between $2M and $20M, especially in technology and tech-enabled services, whose revenue is growing but inconsistent, and whose founder is still central to selling.

Frequently asked questions

What is a revenue leak?

Any point between first contact and renewal where revenue you should have won is lost: deals that stall, a stage where conversion drops, weak qualification, or customers who leave or never expand.

Do we need clean CRM data first?

No. Incomplete or inconsistent CRM data is common in founder-led companies. How well your CRM reflects what is actually happening in deals is one of the things the Diagnostic examines.

How is this different from sales training?

Training assumes the problem is skill. The Diagnostic starts with your data to find where the problem actually is, which is often process, targeting, qualification, or retention rather than rep skill.

What happens after the Diagnostic?

The prioritized action plan is yours to act on. Companies that want help building the fixes move into the Revenue Readiness Audit or Commercial Foundation.

Find out where your revenue is leaking