Adam Rojas is the founder and managing partner of Bellmoore Consulting, an Atlanta-based fractional revenue leadership firm. He works as a fractional CRO for founder-led B2B companies between $2M and $20M, with a focus on technology and tech-enabled services.

25 years inside enterprise sales

Adam spent 25 years at AT&T in enterprise subscription sales, sales team management, and nearly a decade in Learning and Development. That combination shapes how Bellmoore works: build the system, then make sure the people can run it.

Why Bellmoore exists

Founder-led companies reach $2M on the founder’s instincts and relationships, then stall because nothing about how they sell is documented, measured, or transferable. Bellmoore closes that gap by giving founders senior revenue leadership on a fractional basis.

How Bellmoore works

• Diagnose before prescribing. Every engagement starts with the company’s own data, through the Leaky Bucket Diagnostic or Revenue Readiness Audit.
• Built on the Three-Legged Growth Framework. Predictable sales rests on Sales Strategy, Sales Leadership, and Sales Skills. Every engagement strengthens all three.
• Independent, not a franchise. No franchise playbook. Every revenue operating system is built for the client’s market, buyers, and team.
• Build, run, then transfer. Through Commercial Foundation, Bellmoore leads revenue until the team can run the system on its own.

In the media

• Sales Has Changed, Now What? Bridging Generations in Sales and Outreach
• The Art of Inspiring Sales Teams (Business RadioX)
• Is Your Sales Team More Meh Than Marvelous? (Here’s The Deal Podcast)
• What Keeps Your Small Business Stuck (The Business Library)
• Burn The Ship, Episode 663

Talk with Adam