Launch Sales with Structure, Not stress.

Sales Launch Lab is a 6-month cohort program for founders under
$500K revenue who need a proven sales foundation.

Apply Now

Who It's For?

B2B founders under $500K revenue.

0–1 sales reps, founder-led selling.

Ready to learn sales fundamentals.

Under $500K revenue
$2M+ revenue
Sales Launch Lab
Sales Mastery Blueprint
Program Structure

6-month cohort program with 6–8 participants.

Monthly Rhythm

Group Workshops
One-On-One Coaching
Peer Accountability

Tools and Deliverables

  • ICP & Messaging Kit
  • Prospecting Toolkit
  • Sales Conversation Playbook
  • Objection-Handling Library
  • Closing Checklist
  • Simple Forecasting Tools
  • Weekly Action Planner
Benefits

How to Benefit From Sales Launch Lab

Learn how to sell without winging it

Build a repeatable sales process from Day 1

Gain confidence in discovery & closing

Share and learn with peers at your stage

Accelerate early revenue without burning out

FAQs

Get Every Single Answer
Frequently Asked Questions

1. Who is this program for?

Sales Launch Lab is built for early-stage founders—usually with under $500K in annual revenue—who don’t yet have a repeatable sales process and want to start selling with confidence.

2. What problems does it solve?
3. How long is the program?
4. What’s included?
5. How is this different from online courses or books?
6. Do I need sales experience?

Not at all. Most participants are new to sales or haven’t had a process before. We’ll give you the basics and build from there.

7. How quickly will I see results?
8. How much time does it take each week?
9. What’s the investment?
10. What happens after the program?

Stop guessing. Start selling with confidence.